Predictive Lead Scoring Models in B2B Organizations

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Keywords	lead scoring, predictive analytics, marketing, sales, funnel
Thesis Advisor	Wan, Charles, Lemmens, Aurélie
Persistent URL	hdl.handle.net/2105/57508
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jaranovs, Nils. (2021). Predictive Lead Scoring Models in B2B Organizations. In Business Analytics & Management.http://hdl.handle.net/2105/57508

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