Product Placement in YouTube Videos:  Does the Type of Disclosure of a Sponsorship Affect Sentiments Expressed in the Comments?

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Keywords	YouTube, influencer marketing, product placement, user-generated content, social media, sponsorship, online video
Thesis Advisor	Roos, J.M.T., Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/57514
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stefanova, Kameliya. (2021, July 15). Product Placement in YouTube Videos: Does the Type of Disclosure of a Sponsorship Affect Sentiments Expressed in the Comments?. Business Analytics & Management. Retrieved from http://hdl.handle.net/2105/57514

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