Next Best Action Marketing: Optimizing Content of Solicitations

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Keywords	Next best action, Non-profit, Customer Relationship Management, NPO, Solicitations, Charity
Thesis Advisor	Lemmens, Aurélie, Priante, Anna
Persistent URL	hdl.handle.net/2105/57523
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heiligers, Jade. (2021). Next Best Action Marketing: Optimizing Content of Solicitations. In Business Analytics & Management.http://hdl.handle.net/2105/57523

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