Choosing the right partner: symbolic vs. functional co-branding alliances effects on brand equity

Additional Metadata
Keywords	co-branding, co-branded product, brand equity, product involvement, symbolic co-branding, functional co-branding
Thesis Advisor	van t Klooster, Erik, Govers, Robert
Persistent URL	hdl.handle.net/2105/57637
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Norci, Federica. (2021, July 16). Choosing the right partner: symbolic vs. functional co-branding alliances effects on brand equity. Master in Management. Retrieved from http://hdl.handle.net/2105/57637

Publication