Choosing the right partner: symbolic vs. functional co-branding alliances effects on brand equity

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Keywords	co-branding, co-branded product, brand equity, product involvement, symbolic co-branding, functional co-branding
Thesis Advisor	van t Klooster, Erik, Govers, Robert
Persistent URL	hdl.handle.net/2105/57637
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Norci, Federica. (2021). Choosing the right partner: symbolic vs. functional co-branding alliances effects on brand equity. In Master in Management.http://hdl.handle.net/2105/57637

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