Experiential marketing in the smartphone industry

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Keywords	experiential marketing, smartphone, means end chain, laddering, consumer behavior, value creation
Thesis Advisor	van t Klooster, Erik, Govers, Robert
Persistent URL	hdl.handle.net/2105/57639
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Smigelschi, Maria. (2021, July 16). Experiential marketing in the smartphone industry. Master in Management. Retrieved from http://hdl.handle.net/2105/57639

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