Experiential marketing in the smartphone industry

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Keywords	experiential marketing, smartphone, means end chain, laddering, consumer behavior, value creation
Thesis Advisor	van t Klooster, Erik, Govers, Robert
Persistent URL	hdl.handle.net/2105/57639
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Smigelschi, Maria. (2021). Experiential marketing in the smartphone industry. In Master in Management.http://hdl.handle.net/2105/57639

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