From Product Page to Checkout: What Drives Conversion in Online Retail?

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Keywords	conversion, online, retail, e-commerce
Thesis Advisor	Lemmens, Aurélie, Kanellopoulos, Ioannis
Persistent URL	hdl.handle.net/2105/57696
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Maasland, Emiel. (2021). From Product Page to Checkout: What Drives Conversion in Online Retail?. In Business Analytics & Management.http://hdl.handle.net/2105/57696

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