Location Familiarity, an alternative targeting mechanism for Mobile Location-based Advertisement. A survey-based Master Thesis

Additional Metadata
Keywords	Advertisement, Location-based advertisement, Mobile, Peceived value
Thesis Advisor	Ansarin, Mohammad, Slivko, Olga
Persistent URL	hdl.handle.net/2105/57708
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Selm, Nigel. (2021, July 22). Location Familiarity, an alternative targeting mechanism for Mobile Location-based Advertisement. A survey-based Master Thesis. Business Information Management. Retrieved from http://hdl.handle.net/2105/57708

Publication