Location Familiarity, an alternative targeting mechanism for Mobile Location-based Advertisement. A survey-based Master Thesis

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Keywords	Advertisement, Location-based advertisement, Mobile, Peceived value
Thesis Advisor	Ansarin, Mohammad, Slivko, Olga
Persistent URL	hdl.handle.net/2105/57708
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Selm, Nigel. (2021). Location Familiarity, an alternative targeting mechanism for Mobile Location-based Advertisement. A survey-based Master Thesis. In Business Information Management.http://hdl.handle.net/2105/57708

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