Settling the debate on eWOM incentivization: the effect of incentives on social eWOM creation and valence

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Keywords	eWOM, eWOM creation, eWOM incentivization, Electronic word-of-mouth, WOM, Digital Marketing
Thesis Advisor	Yang, Sheng Yun (Annie), Tsekouras, D.
Persistent URL	hdl.handle.net/2105/57721
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Kranenburg, Lars. (2021, July 22). Settling the debate on eWOM incentivization: the effect of incentives on social eWOM creation and valence. Business Information Management. Retrieved from http://hdl.handle.net/2105/57721

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