Settling the debate on eWOM incentivization: the effect of incentives on social eWOM creation and valence

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Keywords	eWOM, eWOM creation, eWOM incentivization, Electronic word-of-mouth, WOM, Digital Marketing
Thesis Advisor	Yang, Sheng Yun (Annie), Tsekouras, D.
Persistent URL	hdl.handle.net/2105/57721
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Kranenburg, Lars. (2021). Settling the debate on eWOM incentivization: the effect of incentives on social eWOM creation and valence. In Business Information Management.http://hdl.handle.net/2105/57721

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