Environmental Sustainability and Firm Growth

The presence and magnitude of business opportunities via becoming more environmentally sustainable is expected to vary greatly between firms. This study examines these differences by analysing the interaction effect of firm characteristics and sustainability on the dependent variable revenue-evelopment. The results indicate that for older firms and firms having consumers as a target group, a more positive relationship between sustainability and revenue-developement is present compared to younger firms and firms with other businesses as a target group. Furthermore, the communication of sustainability towards the firm’s employees indicates a greater positive predictor of firm growth for older firms as compared to younger firms.