Optimizing Product Valuation Through Anchor Distances

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Keywords	Valuation, Willingness-to-buy, Anchoring Effect, Inverse Discounting
Thesis Advisor	Balocco, Francesco, Sheombar, Haydee
Persistent URL	hdl.handle.net/2105/58306
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wozniak, Simon. (2021). Optimizing Product Valuation Through Anchor Distances. In Business Information Management.http://hdl.handle.net/2105/58306

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