Strategies to exploit online spill-over effects of hyped streaming series: Generalizing the case of “The Queen’s Gambit”

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Keywords	hype, netflix, Digital Marketing, Streaming, Chess
Thesis Advisor	Pijpers, Guus, Gutt, Dominik
Persistent URL	hdl.handle.net/2105/58638
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Landsmann, Frederik. (2021, August 26). Strategies to exploit online spill-over effects of hyped streaming series: Generalizing the case of “The Queen’s Gambit”. Business Information Management. Retrieved from http://hdl.handle.net/2105/58638

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