Strategies to exploit online spill-over effects of hyped streaming series: Generalizing the case of “The Queen’s Gambit”

Additional Metadata
Keywords	hype, netflix, Digital Marketing, Streaming, Chess
Thesis Advisor	Pijpers, Guus, Gutt, Dominik
Persistent URL	hdl.handle.net/2105/58638
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Landsmann, Frederik. (2021). Strategies to exploit online spill-over effects of hyped streaming series: Generalizing the case of “The Queen’s Gambit”. In Business Information Management.http://hdl.handle.net/2105/58638

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