Improving customer acquisition in an e-commerce setting with the use of predictive retargeting; a case study

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Keywords	Predictive modelling, machine learning, customer loyalty, e-commerce, website behavior
Thesis Advisor	Pennings, C.L.P., van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/58682
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Koning, Jasmijn. (2021, August 26). Improving customer acquisition in an e-commerce setting with the use of predictive retargeting; a case study. Master in Management. Retrieved from http://hdl.handle.net/2105/58682

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