How eWOM sender characteristics influence receiver's purchase intention on utilitarian/hedonic products

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Keywords	eWOM, Influencer marketing, Sender characteristics, purchase intention, product type
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/58688
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	YU, DANYAN. (2021, August 26). How eWOM sender characteristics influence receiver's purchase intention on utilitarian/hedonic products. Master in Management. Retrieved from http://hdl.handle.net/2105/58688

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