How eWOM sender characteristics influence receiver's purchase intention on utilitarian/hedonic products

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Keywords	eWOM, Influencer marketing, Sender characteristics, purchase intention, product type
Thesis Advisor	van t Klooster, Erik, Berens, Guido
Persistent URL	hdl.handle.net/2105/58688
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	YU, DANYAN. (2021). How eWOM sender characteristics influence receiver's purchase intention on utilitarian/hedonic products. In Master in Management.http://hdl.handle.net/2105/58688

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