The effect of video ad characteristics on CTR in a mobile context

Additional Metadata
Keywords	mobile, ads, richmedia, video, banner, performance
Thesis Advisor	Fytraki, Agapi, Slivko, Olga
Persistent URL	hdl.handle.net/2105/58813
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Djalo, Timby. (2021, August 31). The effect of video ad characteristics on CTR in a mobile context. Business Information Management. Retrieved from http://hdl.handle.net/2105/58813

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