The effect of video ad characteristics on CTR in a mobile context

Additional Metadata
Keywords	mobile, ads, richmedia, video, banner, performance
Thesis Advisor	Fytraki, Agapi, Slivko, Olga
Persistent URL	hdl.handle.net/2105/58813
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Djalo, Timby. (2021). The effect of video ad characteristics on CTR in a mobile context. In Business Information Management.http://hdl.handle.net/2105/58813

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