Developing Brand Competitiveness from Mining Helpful Online Reviews: A Product Design Perspective

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Keywords	online reviews, text mining, helpfulness, product design, brand competitiveness
Thesis Advisor	Zegners, Dainis, Yang, Sheng Yun (Annie)
Persistent URL	hdl.handle.net/2105/58827
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hu, Yaning. (2021, August 31). Developing Brand Competitiveness from Mining Helpful Online Reviews: A Product Design Perspective. Business Information Management. Retrieved from http://hdl.handle.net/2105/58827

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