Developing Brand Competitiveness from Mining Helpful Online Reviews: A Product Design Perspective

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Keywords	online reviews, text mining, helpfulness, product design, brand competitiveness
Thesis Advisor	Zegners, Dainis, Yang, Sheng Yun (Annie)
Persistent URL	hdl.handle.net/2105/58827
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hu, Yaning. (2021). Developing Brand Competitiveness from Mining Helpful Online Reviews: A Product Design Perspective. In Business Information Management.http://hdl.handle.net/2105/58827

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