Impact of retailers’ private labels on performance of international brands: case of Unilever

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Keywords	retailer, brand, label, Unilever, turnover, market shares
Thesis Advisor	Roos, J.M.T., Lemmens, Aurélie
Persistent URL	hdl.handle.net/2105/58873
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Krynina, Lena. (2021). Impact of retailers’ private labels on performance of international brands: case of Unilever. In Business Analytics & Management.http://hdl.handle.net/2105/58873

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