Changing the layout of online ads by repositioning messages to affect ad perceptions and the Click-Through intention.

Additional Metadata
Keywords	visual attention social media - message positioning click-through rate ad design
Thesis Advisor	Yang, Y.
Persistent URL	hdl.handle.net/2105/59380
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verboom, J.J. (2021). Changing the layout of online ads by repositioning messages to affect ad perceptions and the Click-Through intention. In Business Economics.http://hdl.handle.net/2105/59380

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