Does the number of followers matter? The effect of macro- and micro-influencers on purchase intention and the mediating role of credibility

Additional Metadata
Keywords	influencer marketing; Instagram; purchase intention; credibility
Thesis Advisor	Hasselt, M.J.L. van
Persistent URL	hdl.handle.net/2105/59628
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Guo, B.X. (2021, November 4). Does the number of followers matter? The effect of macro- and micro-influencers on purchase intention and the mediating role of credibility. Business Economics. Retrieved from http://hdl.handle.net/2105/59628

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