Cooperative Game Theory Applications in Multi-touch Attribution Modelling

Additional Metadata
Keywords	Multi-touch Attribution; Cookies; Shapley Value; Logit; Game Theory
Thesis Advisor	Gruber, K.
Persistent URL	hdl.handle.net/2105/60093
Series	Econometrie
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hooft, J.W. 't. (2021). Cooperative Game Theory Applications in Multi-touch Attribution Modelling. In Econometrie.http://hdl.handle.net/2105/60093

Publication