Cross-Cultural Distinctions in Branded App Usage and Effects on Brand Equity Translation

Additional Metadata
Keywords	branded app, brand equity, Value in use, Service-dominant logic (SDL), cross-culture
Thesis Advisor	van t Klooster, Erik, Govers, Robert
Persistent URL	hdl.handle.net/2105/60422
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chang, Janice. (2021, October 19). Cross-Cultural Distinctions in Branded App Usage and Effects on Brand Equity Translation. Master in Management. Retrieved from http://hdl.handle.net/2105/60422

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