Sustainable livelihood of peddling as a small business among women peddlers in Ghana: evidence from Asokwa municipality

Women in entrepreneurship have gained much popularity across the globe and especially in developing countries. Yet, it is a problematic situation to see majority of women small business owners such as peddlers in the Asokwa municipality of Ghana struggle to do business by trek-king about with their goods. Growing populations make spatial planning difficult but important that urban planning addresses the needs of individuals in accessibility to space. The study in-vestigated the peddling business by women peddlers including the reasons for peddling and established that lack of fixed spaces for peddlers affect their businesses apart from the fact that their businesses yield low profits (characteristic of survivalists’ entrepreneurs). Women entre-preneurs need support with their varied businesses. They exhibit their ‘need for achievement, ‘risk taking’ ‘self-confidence and creative and innovativeness’ as their personality traits and strengths. Peddlers operate their businesses in the society and rely on social networks for busi-ness growth. The state, local and private sector institutions are called upon to help address peddlers’ poverty issues by adopting the sustainable livelihood framework by DFID to help make their peddling business provide a sustainable livelihood for them. Thus, building on ped-dlers’ local resources and livelihood capabilities.