Nodes of hope

Capitalism is a dead end. Its contradictions are increasingly exposing its inability to effectively tackle global crises or guarantee present and future sustainability. In this context, counter-hegemonic movements are gaining momentum, proposing other ways of social, political and economic governance. This research employs a multi-method technique to examine the case for a moral economy as a systemic alternative feasible today. Its philosophical and theoretical components provide a historical narrative of the moral economy, arguing why humankind must envision the pathways to materialize this utopia. The empirical method gathers primary qualitative data on how social companies are a hybrid institutional actor that emerges to drive this transition forward, focusing on B Corps in Colombia. In conclusion, the nodes of hope for (re)embedding a moral economy in the 21st century lie in our continuous transitioning to more moral societies and to the general will to cultivate it from our daily economic practices.