2022-03-24
Affiliate marketing on blogs: The effect of various advertising types on consumers’ perceived intrusiveness, consumers’ attitudes and consumers’ purchase intentions and the moderating role of the consumer’s position in the purchase funnel.
Publication
Publication
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Novales, Ainara, Li, Ting | |
hdl.handle.net/2105/61677 | |
Business Information Management | |
Organisation | Rotterdam School of Management |
van Vliet, Jet. (2022, March 24). Affiliate marketing on blogs: The effect of various advertising types on consumers’ perceived intrusiveness, consumers’ attitudes and consumers’ purchase intentions and the moderating role of the consumer’s position in the purchase funnel.. Business Information Management. Retrieved from http://hdl.handle.net/2105/61677
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