Choice of Cause in Cause-Related Marketing: How Consumer-Related Attributes and CSR Engagement Determine Campaign Effectiveness

Additional Metadata
Keywords	Cause-Related Marketing, Corporate Social Responsibility, Consumer Behavior, Choice of Cause, Corporate Social Responsibility Engagement, Consumer-Related Attributes
Thesis Advisor	Berens, Guido, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/61722
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Simmons, Lilly. (2022, April 14). Choice of Cause in Cause-Related Marketing: How Consumer-Related Attributes and CSR Engagement Determine Campaign Effectiveness. Master in Management. Retrieved from http://hdl.handle.net/2105/61722

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