2022-04-14
Choice of Cause in Cause-Related Marketing: How Consumer-Related Attributes and CSR Engagement Determine Campaign Effectiveness
Publication
Publication
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Berens, Guido, van t Klooster, Erik | |
hdl.handle.net/2105/61722 | |
Master in Management | |
Organisation | Rotterdam School of Management |
Simmons, Lilly. (2022, April 14). Choice of Cause in Cause-Related Marketing: How Consumer-Related Attributes and CSR Engagement Determine Campaign Effectiveness. Master in Management. Retrieved from http://hdl.handle.net/2105/61722
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