Choice of Cause in Cause-Related Marketing: How Consumer-Related Attributes and CSR Engagement Determine Campaign Effectiveness

Additional Metadata
Keywords	Cause-Related Marketing, Corporate Social Responsibility, Consumer Behavior, Choice of Cause, Corporate Social Responsibility Engagement, Consumer-Related Attributes
Thesis Advisor	Berens, Guido, van t Klooster, Erik
Persistent URL	hdl.handle.net/2105/61722
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Simmons, Lilly. (2022). Choice of Cause in Cause-Related Marketing: How Consumer-Related Attributes and CSR Engagement Determine Campaign Effectiveness. In Master in Management.http://hdl.handle.net/2105/61722

Publication