Thesis_Marina Varoutsou

Additional Metadata
Keywords	branding; brand polarization; behavioral loyalty; willingness to support a brand; polarizing advertising; emotional connection; controversial; social identity theory
Thesis Advisor	Karpienko, R
Persistent URL	hdl.handle.net/2105/61863
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Varoutsou, M. (2022, May 13). Thesis_Marina Varoutsou. Business Economics. Retrieved from http://hdl.handle.net/2105/61863

Publication