Thesis_Marina Varoutsou

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Keywords	branding; brand polarization; behavioral loyalty; willingness to support a brand; polarizing advertising; emotional connection; controversial; social identity theory
Thesis Advisor	Karpienko, R
Persistent URL	hdl.handle.net/2105/61863
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Varoutsou, M. (2022). Thesis_Marina Varoutsou. In Business Economics.http://hdl.handle.net/2105/61863

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