This paper illustrates to what extent Fredric Jameson’s notion of schizophrenia is applicable to the digital age. It reveals that in our postmodern day and age, communication technologies and late-stage capitalism have attributed to the breakdown of the signifying chain and the fragmentation of the self. Due to the constant stream of consumerist signifiers, we tend to constantly create and shed new identities in our inability to make sense of the world around us. Resistance can be offered in the form of collectivization and a reclaiming of personal data, to regain individual subjectivity.