What influence do the brand reputation and message have on consumers\' purchase intentions when using sustainability messaging as a promotional tool in corporate social responsibility campaigns?

Additional Metadata
Keywords	Corporate Social Responsibility; Marketing; Sustainability; Brand Reputation; Purchase Intentions
Thesis Advisor	Malek, SL
Persistent URL	hdl.handle.net/2105/62636
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kirilova, G.V. (2022, August 30). What influence do the brand reputation and message have on consumers\' purchase intentions when using sustainability messaging as a promotional tool in corporate social responsibility campaigns?. Business Economics. Retrieved from http://hdl.handle.net/2105/62636

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