Promotion Effectiveness on the sustainable apparel industry

Additional Metadata
Keywords	Promotions; Promotionâs effectiveness; Non-monetary promotions; Monetary Promotions; BOGOFs; Discounts; Purchase Intentions; Perceived Values; Hedonic Values; Utilitarian Values; Perceived risk; Perceived performance risk; Sustainable clothing; Sustainable fashion
Thesis Advisor	Fytraki, AT
Persistent URL	hdl.handle.net/2105/62686
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Moustaki Athenaki, A. (2022). Promotion Effectiveness on the sustainable apparel industry. In Business Economics.http://hdl.handle.net/2105/62686

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