Brand Misconduct: the importance of the timing of reaction

Additional Metadata
Keywords	Brand misconduct; Timing of reaction; Brand equity; Purchase intention; Perceived egregiousness; response credibility
Thesis Advisor	Landsman - Schwartz-Schwartz, V
Persistent URL	hdl.handle.net/2105/62720
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bagnolo, G. (2022, August 23). Brand Misconduct: the importance of the timing of reaction. Business Economics. Retrieved from http://hdl.handle.net/2105/62720

Publication