Does tone of voice in email marketing move customers forward in their customer journey?

Additional Metadata
Keywords	nudge, customerretention, hearingaids, marketing, marketingcampaign, promotionvsprevention, abtest
Thesis Advisor	Lemmens, Aurélie, Gutt, Dominik
Persistent URL	hdl.handle.net/2105/63443
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Newman, Charlotte. (2022). Does tone of voice in email marketing move customers forward in their customer journey?. In Business Analytics & Management.http://hdl.handle.net/2105/63443

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