Increase Effectiveness of Referral Program Through Quantifying Customer Referral Value

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Keywords	customer referral value, customer lifetime value, referral program
Thesis Advisor	Lemmens, Aurélie, Kanellopoulos, Ioannis
Persistent URL	hdl.handle.net/2105/63527
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Liu, Shijia. (2022). Increase Effectiveness of Referral Program Through Quantifying Customer Referral Value. In Business Analytics & Management.http://hdl.handle.net/2105/63527

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