Exploring the Context and Value of Cross-selling in Business-to-Business Software as a Service Markets

Additional Metadata
Keywords	cross-selling, business-to-business, software as a service, software
Thesis Advisor	Lemmens, Aurélie, Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/63684
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Ruiter, Jasper. (2022). Exploring the Context and Value of Cross-selling in Business-to-Business Software as a Service Markets. In Business Analytics & Management.http://hdl.handle.net/2105/63684

Publication