The influence of a price discount cue on the conversion rate in an E-commerce context

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Keywords	Price promotion, online shopping, customer behaviour, e-commerce, price discount cue
Thesis Advisor	Fytraki, Agapi, Karanovic, Jovana
Persistent URL	hdl.handle.net/2105/63722
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Reehuis, Amanda. (2022). The influence of a price discount cue on the conversion rate in an E-commerce context. In Business Information Management.http://hdl.handle.net/2105/63722

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