Optimization in the FMCG industry: A B2B case-study research on the digital business needs of a Global Master Data Management department

Additional Metadata
Keywords	Master Data Management, Machine Learning, Digital Transformation, FMCG Industry, Business Intelligence
Thesis Advisor	van de Kar, Els, Cornelius, P.B.
Persistent URL	hdl.handle.net/2105/63732
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Theofanopoulou, Katerina. (2022, July 19). Optimization in the FMCG industry: A B2B case-study research on the digital business needs of a Global Master Data Management department. Business Information Management. Retrieved from http://hdl.handle.net/2105/63732

Publication