Optimization in the FMCG industry: A B2B case-study research on the digital business needs of a Global Master Data Management department

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Keywords	Master Data Management, Machine Learning, Digital Transformation, FMCG Industry, Business Intelligence
Thesis Advisor	van de Kar, Els, Cornelius, P.B.
Persistent URL	hdl.handle.net/2105/63732
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Theofanopoulou, Katerina. (2022). Optimization in the FMCG industry: A B2B case-study research on the digital business needs of a Global Master Data Management department. In Business Information Management.http://hdl.handle.net/2105/63732

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