Brand presence in the Metaverse: Physical grounding and its effect on customer-based brand equity and willingness to pay

Additional Metadata
Keywords	costumer-based brand equity, physical grounding, non-fungible tokens, willingness to pay
Thesis Advisor	fritze, martin, Szymanowski, Maciej
Persistent URL	hdl.handle.net/2105/63969
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Guerra Sánchez, Gabriel. (2022). Brand presence in the Metaverse: Physical grounding and its effect on customer-based brand equity and willingness to pay. In Master in Management.http://hdl.handle.net/2105/63969

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