What is the effect of the use of Big Data on firm performance? And how does the use of Artificial Intelligence shape this effect?

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Keywords	Big Data, AI, Artificial Intelligence, Firm Performance
Thesis Advisor	Haans, Richard, Klapper, Helge
Persistent URL	hdl.handle.net/2105/64037
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Krunić, Dunja. (2022). What is the effect of the use of Big Data on firm performance? And how does the use of Artificial Intelligence shape this effect?. In Strategic Management.http://hdl.handle.net/2105/64037

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