Outbound lead-to-sale conversion prediction

Additional Metadata
Keywords	customer conversion, B2B conversion, sales funnel, machine learning
Thesis Advisor	Wan, Charles, Lemmens, Aurélie
Persistent URL	hdl.handle.net/2105/64080
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Johnson, Beth. (2022). Outbound lead-to-sale conversion prediction. In Business Analytics & Management.http://hdl.handle.net/2105/64080

Publication