Understanding loyalty program effectiveness: The effect of reward structures on customer metrics

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Keywords	Loyalty programs, Customer retention, BG/NBD, Repeat Transactions, Loyalty Program Structure
Thesis Advisor	Lemmens, Aurélie, Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/64085
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Logtestijn, Freek. (2022, July 26). Understanding loyalty program effectiveness: The effect of reward structures on customer metrics. Business Analytics & Management. Retrieved from http://hdl.handle.net/2105/64085

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