Understanding loyalty program effectiveness: The effect of reward structures on customer metrics

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Keywords	Loyalty programs, Customer retention, BG/NBD, Repeat Transactions, Loyalty Program Structure
Thesis Advisor	Lemmens, Aurélie, Roos, J.M.T.
Persistent URL	hdl.handle.net/2105/64085
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Logtestijn, Freek. (2022). Understanding loyalty program effectiveness: The effect of reward structures on customer metrics. In Business Analytics & Management.http://hdl.handle.net/2105/64085

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