The Strategic Integration of Media: Managing Media Impact in the Automotive Industry

Additional Metadata
Keywords	Media impact, Media sentiment, Strategic media mechanisms, Automotive industry, Strategic Integration, Capital Expenditures
Thesis Advisor	nauhaus, steffen, Dolgova, Evgenia
Persistent URL	hdl.handle.net/2105/64327
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Scholten, Leon. (2022). The Strategic Integration of Media: Managing Media Impact in the Automotive Industry. In Strategic Management.http://hdl.handle.net/2105/64327

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