Keyword Selection in Sponsored Search Advertising:  Exploring the Phenomenon of Competitive Poaching from an Advertiser’s Perspective

Additional Metadata
Keywords	Search engine advertising
Thesis Advisor	Kucukyilmaz, Tayfun, Mehta, Sameer
Persistent URL	hdl.handle.net/2105/64343
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bjærum, Anette. (2022, August 9). Keyword Selection in Sponsored Search Advertising: Exploring the Phenomenon of Competitive Poaching from an Advertiser’s Perspective. Business Information Management. Retrieved from http://hdl.handle.net/2105/64343

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